Serenity and Grandeur Meet in Jacquemus’ Campaign in Egypt
Designer Simon Porte Jacquemus captures a sense of escape and stillness for his Spring/Summer 2025 campaign, set against the majestic landscapes of Egypt.
Jacquemus presents its Spring/Summer 2025 campaign, “La croisière,” photographed by Egyptian filmmaker and photographer Mohamed Sherif. Set against the storied backdrop of Giza and the Nile’s fertile banks, the campaign brings together the vastness of ancient landscapes with the intimate feel of contemporary resortwear.
Starring models Angelina Kendall and Mohamed Hassan, the visuals evoke a sun-drenched quietude that feels both cinematic and grounded. Returning to the theme of travel and discovery—a recurring motif in Jacquemus’s universe—the campaign offers a moment of serenity amidst grandeur.
Originally introduced in an exclusive 40-person runway show during Paris Fashion Week, the Spring/Summer 2025 collection features fluid silhouettes and sculptural tailoring. Shot on location near the pyramids, the garments feel less like fashion statements and more like companions on a meditative journey.
