Lager Market Forecast to Reach USD 533,415.4 Million by 2035 Amid Rising Premiumization and Flavor Innovations | FMI

The lager market is experiencing steady growth, driven by rising consumer preference for premium and craft beer varieties globally.

NEWARK, DE, UNITED STATES, May 8, 2025 /EINPresswire.com/ -- The lager market is projected to be valued at USD 404,701.2 million in 2025 and is forecast to expand to USD 533,415.4 million by 2035, growing at a CAGR of 2.8% over the forecast period. Rising consumer interest in premium, craft, and flavored lagers is driving growth globally. In addition, rising disposable incomes, evolving lifestyles, and urbanization, especially in emerging economies such as China, India, and Mexico, are boosting lager consumption.

Growing demand for premium beer varieties is expected to significantly propel the lager market over the coming years. Consumer preferences for new flavors, higher living standards, and the appeal of health benefits associated with moderate lager consumption—such as reducing risks of kidney stones, strokes, and heart attacks—are positive market factors. Despite competition from substitutes like whiskey, rum, vodka, and non-alcoholic alternatives such as energy and carbonated drinks, innovation and brand loyalty are expected to sustain market momentum.

Lager continues to dominate consumption across bars, restaurants, hotels, wine shops, nightclubs, supermarkets, and online retail platforms. Major players are introducing inventive flavors such as tequila, apple, blueberry, chocolate, and lemon to cater to evolving palates. However, the rising popularity of alternative beverages presents a competitive challenge that brands must navigate strategically.

𝐘𝐨𝐮𝐫 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 – 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲: https://www.futuremarketinsights.com/reports/sample/rep-gb-15513

𝐌𝐞𝐫𝐠𝐞𝐫𝐬 𝐚𝐧𝐝 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬:

The lager market has witnessed notable consolidation activities. Leading brewers like Anheuser-Busch InBev, Heineken NV, and Asahi Group Holdings have expanded their portfolios through strategic acquisitions of regional and craft breweries. Partnerships focused on sustainable brewing, premium product lines, and the expansion into low-alcohol and non-alcoholic categories are becoming increasingly common.

𝐏𝐫𝐞𝐦𝐢𝐮𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐲 𝐋𝐚𝐠𝐞𝐫 𝐓𝐫𝐞𝐧𝐝𝐬 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧

One of the most significant trends reshaping the industry is the premiumization of lager brands. Modern consumers, especially millennials and Gen Z, are increasingly opting for premium and super-premium offerings that emphasize quality, authenticity, and unique taste experiences. Consequently, the specialty lager innovations impacting market share have gained prominence, with breweries introducing limited editions, artisanal brews, and flavor-infused options to cater to this evolving palate.

Premium lager demand trends in Europe are a prime example, where discerning consumers are willing to pay higher prices for craftmanship and superior ingredients. Similar trends are mirrored across North America, further boosting revenues and elevating brand positioning strategies among market players.

𝐂𝐫𝐚𝐟𝐭 𝐋𝐚𝐠𝐞𝐫 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐁𝐫𝐞𝐰𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬

Craft brewing has become a game-changer within the lager segment. Craft lager market expansion is contributing to a diversified portfolio of products, making the industry more dynamic and consumer-focused. Lager brewing technology advancements such as small-batch brewing, sustainable practices, and experimental flavoring techniques are being widely adopted to meet this demand.

Moreover, the influence of the health and wellness movement has led to the introduction of low-calorie and low-alcohol lager market demand and forecast options, addressing the growing segment of health-conscious consumers. These lighter varieties offer moderate alcohol content without compromising on flavor, adding new dimensions to lager consumption trends.

𝐅𝐮𝐭𝐮𝐫𝐞 𝐎𝐮𝐭𝐥𝐨𝐨𝐤: 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐖𝐢𝐥𝐥 𝐋𝐞𝐚𝐝 𝐭𝐡𝐞 𝐖𝐚𝐲

Looking ahead, changing consumer behavior in beer industry will continue to be the cornerstone of market evolution. Health trends, demand for transparency, social drinking culture, and digital engagement will shape how brands interact with their consumers.

Experts predict that global lager beer market size forecast 2025-2035 will see consistent growth, with innovation being the linchpin for success. Companies that invest in R&D, embrace sustainable practices, and offer diversified portfolios tailored to local tastes will emerge as industry leaders.
The lager market’s future looks vibrant and full of potential, driven by dynamic consumer demands, technological advancements, and a robust ecosystem that supports creativity and authenticity.

𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬:

• The market is expected to grow at a CAGR of 2.8% from 2025 to 2035.
• Rising disposable income and urbanization in emerging economies are pivotal growth drivers.
• Premium and flavored lagers are experiencing heightened demand globally.
• Competition from spirits and non-alcoholic beverages may moderately restrain growth without continued product innovation.

𝐆𝐚𝐢𝐧 𝐅𝐮𝐥𝐥 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 – 𝐆𝐞𝐭 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭 𝐓𝐨𝐝𝐚𝐲: https://www.futuremarketinsights.com/reports/lager-market

𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐎𝐮𝐭𝐥𝐨𝐨𝐤:

The global lager market is highly competitive, dominated by major players like Anheuser-Busch InBev, Heineken NV, Carlsberg Group, and Asahi Group Holdings, alongside a burgeoning landscape of regional craft brewers. Competitive strategies revolve around product innovation, mergers and acquisitions, sustainable practices, and targeted marketing campaigns aimed at the millennial and Gen Z demographics.

𝐑𝐞𝐠𝐢𝐨𝐧-𝐰𝐢𝐬𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬:

United States
Lager remains the most consumed beer type in the U.S., with a surge in craft and light lagers. Innovative fermentation methods and use of local ingredients are fueling product diversity. Online sales channels and direct-to-consumer models are enhancing access across a broader demographic.
CAGR (2025 to 2035): 3.0%

United Kingdom
The UK lager market is driven by rising demand for premium, imported, alcohol-free, and low-ABV lagers. Growth in sustainable packaging and a consumer shift toward organic and gluten-free lagers are reshaping the market.
CAGR (2025 to 2035): 2.6%

European Union
Germany, Belgium, and the Netherlands are leading growth with specialty, low-alcohol, and sustainable brewing practices. Innovation in fruity and aged lagers and a revival of heritage brewing traditions are key drivers.
CAGR (2025 to 2035): 2.9%

Japan
Japan’s lager market thrives on demand for premium, ultra-dry, and non-alcoholic options. Precision brewing and AI analytics are setting new standards, while specialty beer festivals are broadening consumer tastes.
CAGR (2025 to 2035): 2.5%

South Korea
Growing interest in premium, imported, and seasonal lagers is fueling South Korea’s market expansion. Local collaborations and craft beer innovations are creating diverse offerings, further strengthened by beer and food pairing experiences and subscription models.
CAGR (2025 to 2035): 3.1%

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐀𝐥𝐜𝐨𝐡𝐨𝐥𝐢𝐜 𝐚𝐧𝐝 𝐍𝐨𝐧 𝐀𝐥𝐜𝐨𝐡𝐨𝐥𝐢𝐜 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: https://www.futuremarketinsights.com/industry-analysis/alcoholic-and-non-alcoholic-beverages

𝐋𝐚𝐠𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧

By Variety:
• Pale
• Vienna
• Dark

By Product Type:
• Standard
• Premium
• Luxury

By Packaging Type:
• Glass
• Metal Can
• Others

By End Use:
• HoReCa
• Household Retail
• Others

By Sales Channel:
• B2B
• B2C

By Region:
• North America
• Latin America
• Western Europe
• Eastern Europe
• East Asia
• South Asia Pacific
• Middle East and Africa

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐅𝐌𝐈’𝐬 𝐫𝐞𝐥𝐚𝐭𝐞𝐝 𝐨𝐧𝐠𝐨𝐢𝐧𝐠 𝐂𝐨𝐯𝐞𝐫𝐚𝐠𝐞 𝐢𝐧 𝐅𝐨𝐨𝐝 𝐚𝐧𝐝 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐃𝐨𝐦𝐚𝐢𝐧:

Beer Market: https://www.futuremarketinsights.com/reports/beer-market

Root Beer Market: https://www.futuremarketinsights.com/reports/root-beer-market

Ginger Beer Market: https://www.futuremarketinsights.com/reports/ginger-beer-market

𝐀𝐛𝐨𝐮𝐭 𝐅𝐮𝐭𝐮𝐫𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 (𝐅𝐌𝐈)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬:

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Website: https://www.futuremarketinsights.com

Ankush Nikam
Future Market Insights, Inc.
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